Alfa Romeo Gloria Concept: a joint venture between Alfa Romeo and Design students
Alfa Romeo Gloria is a brand new concept car developed by the Alfa Romeo Style Centre together with the students of the European Design Institute of Turin, which anticipates the study for a new luxury saloon. The new concept infuses design features from modern and vintage Alfa Romeo models and although focusing on comfort and space, it has a highly sporty stance.
The new Gloria is a sleek four-door model that measures 4.70 metres in length, 1.92 metres in width and 1.32 metres in height, and has a wheel-base of 2.90 metres, it is characterised by a three-dimensional hood, which lines remind of the ‘classic’ Alfa Romeo shield. The car is expected to host a Maserati sourced V6 or V8 bi-turbo engine, which will make the Gloria a totally exciting new vehicle to drive.
Students and designers at the Alfa Romeo Style Centre has created the concept car to replace Alfa Romeo 159, a far forgotten executive model, and to target part of the international market, such as North America and Asia. Fiat-Chrysler CEO Sergio Marchionne is hoping that this new project will boost global sales from 100,000 units of 2012 to 300,000 by 2016.
A 1:1 Alfa Romeo Gloria inanimate scale model will be displayed at the European Design Institute stand, during the 2013 Geneva Motor Show (7-17 March). There will also be the chance to experience the new concept through augmented reality (AR), as it will be reproduced on iPad in a virtual environment, where it will also be possible to choose from five different alloy wheel models and five body paints.
César Mendoza, Director of the European Design Institute of Turin, remarked: “The possibility of developing a concept car in collaboration with the Alfa Romeo Style that we were offered was a great opportunity to demonstrate that the IED is, first of all, an Italian school that aims to generate beauty. What better brand than Alfa Romeo to teach our students how form and volume can convey strong emotions, fuelling the desire to design a car? The passion that the brand evokes had a powerful impact on the students and teaching staff, allowing them to push themselves within tight deadlines to achieve the final delivery of a project which was unquestionably complex. Today, the European Design Institute is proud to represent Italian teaching excellence internationally.”