Burlesque style photoshoot for BMW 6 Series Gran Coupe
This year BMW celebrated their tenth anniversary of their partnership with Andy Warhol's 1979 BMW Art Car by bringing the car that was created by the renowned pop artist to the first ever Paris Photo International Fine Art Photography Fair at Paramount Pictures Studios in Los Angeles that ran from 26-28 April.
Originally raced in Le Mans, Warhol stated that he wanted to give the M1 BMW “a vivid depiction of speed. If a car is really fast, all contours and colors will become blurred” and during the fair some rare footage of the pop artist’s ‘making of’ the M1 BMW Art Car was also shown.
BMW however also brought to Paris Photo Fair a mini series of stunning photos with their 6 Series Gran Coupe shot by world famous German photographer Uwe Düttmann, who has already worked on projects associated with BMW Brand Campaign, Audi A3, and Mercedes CLA.
This series of fifteen photos, were taken two years ago at a Hollywood studio and a private movie set outside of Los Angeles, California showcases the 6 Series Gran Coupe – that was unveiled at the end of 2011 - in a photo shoot with two risqué pinup girls dressed in glamorous vintage clothes posing burlesque style inside and outside the high tech car in different noir scenarios.
Since 1975, noted and world famous artists have designed BMW vehicles each of which have made different artistic statements. Seventeen exhibits created for the Art Car Collection to date include works of world famous artists which include Frank Stella, Roy Lichtenstein, Robert Rauschenberg, David Hockney, Jenny Holzer, Olafur Eliasson and Jeff Koons.
These Art Cars reflect the cultural and historical heritage of BMW cars and have also been displayed in major museums around the world, including the Guggenheim and the Louvre.