Ewan McGregor fronts Moto Guzzi California 1400 ad campaign
International movie star Ewan McGregor (Trainspotting, Star Wars, "Moulin Rouge, Big Fish) also star of the two international motorcycle travel documentaries, the Long Way Round and the Long Way Down with Charlie Boorman, is fronting the ad campaign for the new Moto Guzzi California 1400, called "My Bike, My Pride.”
McGregor is not only an avid motorcycle rider, he’s also a collector and boasts at least ten Guzzi motorcycles in his garage, from a 1971 V7 Ambassador, a 1972 V7 Sport, an Eldorado V7, V11 2000, V11 Tenni to a California Vintage Custom with sidecar, so having the Scottish star as testimonial for Piaggio’s highly awaited revamped California seems to more than fitting, especially after he got a chance test both both the Tourer and Custom versions of the California 1400.
The Scottish star took a break during from his next film, “Son of a Gun” to take part in a two-day shoot with photographer Paolo Zambaldi in western Australia, with the California 1400 Touring in the fishing village of Lancelin, and another in Perth with the California 1400 Custom.
“I’m proud to have starred in this advertising campaign. I think we have really done something unique and great. I liked the new California 1400 straight away, from the first time I saw it. Then it surprised me when I rode it. It is from another planet… truly surprising!” said McGregor.
The Guzzi California is first custom in the world with MGCT traction control and Ride by Wire throttle technology and has the largest engine ever built in the Italian’s marque history, a 1380cc 90° V Twin nestled in a double cradle tubular aluminum frame, and puts out an explosive torque of 120 Nm at 2750 rpm.
The California 1400 also features a six speed transmission, a shaft drive and three different riding modes, Touring, Sport and Rain and has ABS and is equipped with LED DRL daylight running lights.
Guzzi claims that this is the first time that a Hollywood star of this caliber has starred in a motorcycle advert, however this isn’t exactly true, because the one and only King of Cool, Steve McQueen starred in a Honda commercial in Japan, promoting the CR250 Elsinore.