Female riders are happier, more confident and feel sexier suggests Harley-Davidson study
If your ride a motorcycle you know that it is one of the great pleasures in life, and women riders just like their male counterparts often talk of freedom, inner peace and empowerment when they head out on the open road.
Now a study sponsored by Harley-Davidson suggests that women who ride, are happier, more confident and feel sexier than women who don’t ride and with nearly one in four riders in the U.S. being female, this makes for a lot of happiness.
The study conducted by Kelton (a leading global insights firm) for the Wisconsin-based bike manufacturer, interviewed 1,013 adult female riders and 1,016 adult female non-riders using email invitation and an online survey to gather the data.
The findings indicated that riding a motorcycle greatly improvesa woman’s feelings of overall self-worth.
An amazing 53 percent of women who ride cited their motorcycle as a key source of happiness ,and the experience made them feel "free" and "independent," while 74% believe their lives have actually improved since they started riding motorcycles.
More than twice as many women always feel happy (37% riders vs. 16 % non-riders), nearly four times as many women always feel sexy (27% riders vs. 7% non-riders), and nearly twice as many always feel confident (35% riders vs. 18% non-riders).
The study also shows that riding can improve relationships as 51 percent of the riders were content with their physical intimacy vs. 35 percent of non-riders, and communication with their partner was at 60 percent compared to 38 percent of non-riders.
Riding on the open road also lowers stress levels, 34% of women riders reported that they feel less stressed after starting to ride.
“Riding a motorcycle is the ultimate form of freedom and self-expression, so it makes sense that women riders are happier in life and, in general, feel more fulfilled,” said Claudia Garber, Director of Women’s Outreach for Harley-Davidson. “That’s why learning to ride a motorcycle is the perfect gift you can give yourself and the best resolution to make for a truly life-changing new year.”