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Fiat to delay Alfa Romeo re-launch in the US

Sergio Marchionne, CEO of Fiat and Chrysler, has decided to postpone the re-launch of Alfa Romeo on the US market until the second half of 2014.

The Italian manager is still waffling on the re-launch of the brand despite having announced earlier this e year that Fiat would start selling, in a limited number, the Alfa Romeo 4C sports car in the US before the end of 2013.

The 4C is Alfa Romeo’s new lightweight sports car that is powered by a 1.75-liter four-cylinder turbocharged engine, and was one of the stars of the recent Frankfurt Motor show and was on track at Fiat’s Balocco test track just last week.

The reason for rescheduling the U.S. launch of the new Alfa Romeo 4C isn’t being revealed, but Italians are speculating that the recession is still playing a big part in the postponement and so is Chrysler United Auto Workers new IPO filing (UAW owns 41.5 percent of Chrysler) that is complicating Fiat’s plans to merge the companies into one, after they took control of the Chrysler in 2009 in a government-assisted bankruptcy.

Others instead are hypothesizing that the reason can be found in the new ADLER plant in Airola (Benevento, Italy) that was inaugurated also earlier this year - and will be making the 4Cs light-weight carbon fiber chassis - is still ironing out normal glitches that involves the running of a new plant.

The sports car’s European introduction is still scheduled for October with the 4C to be produced at the Maserati plant, with Fiat planning to produce just 3,500 of the cars annually, with about 1,200 units for the European market .

As first the 4Cs were supposed to be available in Europe starting in April, but with the European date having been postponed by six months, it seems that this can be the reason that the American debut is now behind schedule , as the manufacturer tries to fill European demands first.

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