Pot holes on UK roads are so commonplace these days that one company has invented a sign to help drivers avoid the unwanted crevices.
Confused.com wants the government to introduce its signs nationwide to alert drivers to the presence of Britain's two million potholes.
The insurance comparison website predicts that drivers fork out £400 a year on pot hole damage, and that to repair them all would take a staggering 11 years in total.
'Although repairing these roads is obviously the long-term solution, something needs to be done now,' said the website's Mike Hoban.
'Currently the UK's road signs include warnings for wild horses, wild animals, cattle and even toads, but potholes aren't considered worthy enough. A pothole road sign is a vital step in preventing accidents and reducing insurance claims.'