Monster is using CES 2014 to showcase its new sound system and they’ve chosen the less than subtle Lamborghini Veneno Roadster as the vehicle to demonstrate their in car entertainment. The unique audio kit uses Monster’s new Pure Monster Sound system which was tuned in house by Noel Lee. He’s the man behind the innovative Sounds of Beats by Dr Dre headphones so you can be sure that the new music system is as technologically advanced as the car it sits in.

The Lamborghini Veneno Roadster’s a machine that’s capable of 221mph and a 2.9 second 0-62mph time. There’s 750 bhp on tap and 690 Nm of torque from the 6.5 litre V12. Visually this is the most stunning Lambo on the market, with an adjustable carbon fibre wing that would look more at home on the race track than the open road and a deep multi-layered front splitter that makes this the most aggressive looking Lamborghini available. Adding a “monster” sound system to the car’s massive performance and incredible looks just makes sense.

Monster is claiming that their system is the closest you can get to live music, but we’re not sure that will be the case when you’re motoring along and the V12’s sound overpowers whatever music you’re listening to. But in the warm and relaxing surroundings at International CES 2014, the sound system did mimic live performance extremely well.

Noel Lee is very proud of the system and he told press at CES: "Producing a sound stage for this car is a particular delight for me and I am proud that Lamborghini placed its trust in Monster to do this. Lamborghini stands out as being the best Italian luxury super sports car manufacturer and it’s a privilege for me to be onboard with this project.”

Of course mixing an expensive car and an expensive sound system means that most of us won’t be able to experience either. You’ll need £3million to get your hands on the Lamborghini and you’ll need to be pretty quick as only 9 are being built.