Presenting the new Peugeot 308
The new Peugeot 308 is expected to go into production in 2014. French car manufacturer Peugeot hopes this will end the dominance of the VW in the European market with the release of their new model. We take a look whether Peugeot has a chance or not in the competitive car market.
In the past, Peugeot cars have not earned impressive accolades for the models of vehicle the company has released in the market. Certainly, their cars could not be called ‘sleek’ or ‘beautiful.’ But, in this cutthroat competition of the car industry, it is vital to come up with the appropriate response to grab a slice of the market share.
We took a sneak preview of the new Peugeot 308 and we liked what we saw. For one, it is a definite improvement from the old hatchback model. It looks better and has cleaner lines. The exterior is leaner with smart LED headlights and fog lamps. Large five-spoke wheels complete the new look. Inside, one can see another makeover in the form of a 9.7” touch screen and a cool instrument panel on the dashboard. It is pretty similar to the modern interiors of VW Golf, SEAT Leon and Skoda Octavia featuring touch screen infotainment systems.
There is no technical data released as yet, but we imagine performance to be better than its predecessor. The only thing Peugeot said is the new generation of Peugeot 308 will be 140 kgs. lighter than previous models courtesy of the ‘new modular EMP2 platform.’ But, if we are to infer, we also think the ride and handling will be better. CO2 emissions will be enhanced and reduced to 85g/km.
The latest baby of the Peugeot family will be unveiled formally at the Frankfurt Motor Show scheduled in September 2013. Until then, we hold our breaths for the arrival of the new Peugeot 308 and see how it can compare to the Golf, Audi or similar brands. Retail prices are likely to start at £13,000.
- Peugeot 308