Excusing itself from the Detroit auto show due to the bad economy and with no new products in its lineup, Nissan is the sixth auto company to drop out for the first time.
Mitsubishi, Suzuki, Land Rover, Rolls-Royce, Porsche and Ferrari will also be no-shows at Detroit, deemed the most important auto show in the world.
In addition, Nissan said it would not join the Chicago Auto Show in February. The other carmakers have not yet dropped out of that show. Nissan still declined to confirm whether it would show up at the New York International Auto Show in March. Currently exhibiting at the L.A. Auto Show, Nissan showcased its 370Z coupe, the Infiniti G37 convertible, and the Nissan Cube crossover.
The withdrawal from Detroit is a huge indicator of carmakers’ cutting costs during the current worldwide slump. In the past, carmakers with no new models still participated in the big auto shows: Detroit, Chicago, New York and Los Angeles for media mileage and public exposure.
The decision to withdraw from Detroit is dramatic. Carmakers without new products still usually rent space at the big auto shows -- New York, Detroit, Los Angeles and Chicago -- for the media and public traffic they draw.