Pininfarina Sergio Makes UK Debut

As concept cars go the Pininfarina Sergio is one of the prettiest ones around but you would expect that from the people who designed the Dino in the 1960s. The new car was given its public debut at the 2013 Geneva Motor Show but the British public had to wait until the first weekend in June to get an up-close look at the Italian design house’s latest creation.

Press and members of the public gathered at the Hurtwood Park Polo Club in Surrey to witness the car’s UK unveiling, which was carried out by Pininfarina’s CEO, Paolo Pininfarina. He made a grand entrance driving through a collection of car’s his father and grandfather designed in another that came from his firm, the Ferrari 458.

Before the unveiling Pininfarina explained “When my father died we decided to make something to celebrate him.” Although the Sergio has been designed to honour the firm’s past but there is nothing retro about the design. Pininfarina explained that the concept was inspired by the Dino because that car was his father’s favourite and because it was a significant Ferrari that became “the mother of all mid-engine Ferraris.”

“The Dino was the first car my father designed alone without the supervision of my grandfather,” he told onlookers and the Sergio is the first car that he has designed without the watchful eye of his father, who passed away in July 2012 at the age of 85. The new car “expresses the company’s DNA…” and being based on the Ferrari 458 Spider, it reminds the world of the two firm’s intertwined heritage, but the most important element to the concept is that it honours a man who contributed to the design of cars like the Ferrari F40, Maserati Quattroporte and of course, the Dino. As the firm’s current CEO and the man’s son said, “the Sergio fully expresses the spirit of my father.”

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