Despite economic woe in the motor industry, Toyota sold 8.42 million vehicles in 2010, making it the world’s top car maker for the third year in a row.
But perhaps more surprising is the re-emergence of GM, whose global sales figures of 8.39 million vehicles for 2010 represent a 12 per cent rise from the previous year.
General Motors managed to achieve double-digit increases in five of its top ten markets, and sold 2.35 million vehicles in China. The firm seems to be capitalising on Toyota’s image problem, following massive recalls in 2009.
Toyota said that beating GM was not its major concern.
‘Our objective is to become No. 1 with the customers,’ said Toyota spokesman Paul Nolasco.
‘We want to be their favourite car manufacturer,’ he added.