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How to write a good car advert

If you're planning on selling a car, then it's very helpful to know exactly how to write a car advert that will not only attract the attention of potential buyers, but also give them all the information necessary to decide whether or not the vehicle you are selling is the right one for them.

Making a list and checking it twice

Before settling down to write a car advert, we recommend that you take a little time to examine the car in question. Write down everything that you think is important or applicable in a list. It doesn't matter how minor or trivial something may seem at first, always ensure that you include it on your preliminary list.

Include things like scratches or damage to the car's bodywork, mechanical or electrical issues, handling problems (or lack thereof), mileage, interior, comfort level, any modifications that the car may have, service history - literally everything that you can think of about the vehicle is very important at this point.

You may find that your list is quite extensive at this point, but that's ok since we're going to whittle things down.

Short, sweet and to the point

Now that you've got your list ready, we need to make it as concise as possible while ensuring that we leave nothing out. Start with listing the car make, model, year and mileage, since these are the first things that anyone looks at.

Next, give an overview of the condition of the car. Don't exaggerate this, as you'll be wasting your time and the time of potential buyers. Highlight any noticeable problems first, such as "has three small dents at driver's side front", and attach a photo to the listing that shows this.

By being as honest as possible, you know that everyone who responds to your advert knows exactly what they are getting, ensuring that nobody's time is wasted.

Never lie or stretch the truth

While it might seem like a good idea to ignore those minor electrical problems off when you start to write your car advert, a policy of full disclosure actually protects you as the seller. By listing everything that may be considered a problem in writing, anyone who agrees to buy the car from you is indicating that they are aware of any problems, and have deemed them acceptable.

It means that they can't come back to you in a week's time with a problem, claiming that you didn't inform them about it.

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